Soft Flow Living Privacy Policy
Last updated: 18 January 2026
At Soft Flow Living, your privacy matters. This Privacy Policy explains how we collect, use, and protect your personal information when you visit the blog or interact with us. Soft Flow Living is a personal lifestyle blog operated from South Africa, sharing lifestyle, home, food, and wellness content with readers worldwide, including South Africa, the UK, and the US.
By using this website, you agree to the practices described below.
1. Personal Data We Collect
We only collect personal information that you voluntarily provide or that is necessary to run the blog. This may include:
- Email addresses when you sign up for newsletters or blog updates
- Basic usage data such as pages visited, time on site, device type, and general location (via cookies and analytics)
We do not:
- Collect sensitive personal information
- Sell your data to anyone
- Collect payment information
- Knowingly collect information from children under 13 (or under 16 for EU/UK users)
If we discover that we have collected data from a child without parental consent, we will delete it immediately.
2. How We Use Your Data
We use your information for straightforward purposes:
- Sending newsletters or updates (with your consent)
- Analysing website traffic to improve content and user experience
- Maintaining website performance and security
We only process personal data based on your consent (for newsletters, cookies, or analytics) or our legitimate interest in maintaining and improving the site. Your data will never be used for spam or sold to third parties.
3. Cookies and Analytics
Soft Flow Living uses cookies to make the site work better and understand visitor behaviour.
- Essential cookies – Necessary for website functionality and security. These do not require consent.
- Non-essential cookies – Used for analytics or personalisation. Consent is required.
We use Google Analytics to collect anonymous visitor data, such as pages visited, time spent, referring websites, and general location. Google Analytics does not identify you personally.
Consent: When you first visit, a cookie banner will appear asking you to accept or reject non-essential cookies. You can change your preferences at any time through your browser settings.
4. Data Storage and Protection
We store personal data securely and only for as long as necessary:
- Newsletter emails are kept until you unsubscribe
- Analytics and cookies are stored in accordance with Google’s policies
- Other personal data is deleted once it is no longer needed
We use reasonable technical and organisational measures to protect your data from loss, misuse, unauthorised access, or disclosure.
5. Your Rights (POPIA & GDPR)
You have rights under South Africa’s POPIA and EU/UK GDPR, including the right to:
- Access your personal data
- Correct inaccurate or outdated information
- Request deletion of your personal data
- Withdraw consent at any time (e.g., unsubscribe from newsletters)
- Object to processing for marketing purposes
- Data portability (receive your data in a transferable format for EU/UK users)
To exercise your rights, please contact us using the details below. We will respond promptly in line with applicable laws.
6. Third-Party Services
Soft Flow Living may use trusted third-party services, such as:
- Email newsletter platforms
- Website hosting providers
- Google Analytics
These services only access the information necessary to perform their functions and are expected to comply with applicable privacy laws.
Links to external websites may appear on the blog. This Privacy Policy does not cover those sites, so we encourage you to review their privacy policies separately.
7. International Visitors
Soft Flow Living serves a global audience. If you are in the EU, UK, or other regions with strict privacy laws, know that we comply with GDPR principles, including obtaining consent for non-essential cookies and email communications.
8. Contact Information
Questions about this Privacy Policy or requests to access, correct, or delete your personal data can be sent to:
Email: hello@softflowliving.com
9. Changes to This Policy
We may update this Privacy Policy occasionally to reflect changes to the website or legal requirements. Updates will be posted here with the revision date clearly noted.